For our March meeting, Dr. Geah Pressgove will present "Digital Branding: Advancing your Outreach, Engagement, and Storytelling."
In this workshop. participants will learn research-based strategies for enhancing digital storytelling. You will walk away with ideas on how to enhance engagement with your audiences as well as ways to determine what works for your organization specifically.
Geah Pressgrove is an associate professor at the Reed College of Media where she teaches introductory, skills and advanced courses in the advertising/public relations program. She has more than 15 years professional agency and freelance experience working with diverse clients including nonprofits, foundations, corporations, entertainment properties, municipal governments, political campaigns, and healthcare organizations. As a scholar, her work examines the ways in which key communications variables influence relationship quality, behavioral outcomes and loyalty.
Programs are FREE for PPGC Members
$10 for guests (invoice for payment will be sent after registration is complete)